Book Review – The Big Idea by Donny Deutsch
Full of Advice The Big Idea is an Essential Entrepreneur Resource
Aug 18, 2009
A valuable resource for entrepreneurs, The Big Idea (Hyperion. 2008) provides readers with entrepreneur success stories, advice from successful entrepreneurs, essential entrepreneur resources and tips to help business owners turn their passions into a successful business.
The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the AHA Moment to Your First Million
Entrepreneurs looking for inspiration will find it in this essential entrepreneur resource. Easy to read, The Big Idea features numerous stories about entrepreneurs who followed their dreams. Business owners who solved a problem by offering a new service or out of frustration created a new product by discovering a better way of doing something.
Inside, The Big Idea, readers discover stories about entrepreneurs and Big Idea experts like Amilya Antonetti who tackled a problem with her son’s sensitivity to household cleaning products by creating her own line of hypoallergenic cleaners, Soapworks. Today, Soapworks is a sixty-million dollar business. Through her success, Amilya Antonetti was inspired to start a second business, Lucky Napkin to help other entrepreneurs launch their business.
Another entrepreneur, Tracy Stern followed her passion for tea to create SalonTea, a growing global company. Throughout, The Big Idea, readers will discover dozens of inspirational stories all thread along with the common theme of encouragement to follow their passions.
Entrepreneur Resource Provides Road Map to Success
In addition to inspirational entrepreneurial stories, this essential entrepreneur resource provides readers with a road map to success. Inside The Big Idea, readers discover a twelve-step blueprint to successful launching a business. This are of the book guides entrepreneurs through the entire process of starting their own business. Advice is provided on how to write a mission statement, conduct research, create a business plan and more.
Resource for Entrepreneurs, The Big Idea Provides Toolkits and Tests
This entrepreneur resource challenges readers to see if they have what it takes to start their own business with short quizzes like “The American Dream Self Sabotage Test” or “The Millionaire Passion Test.” Each quiz is brief but allows readers to explore their entrepreneurial spirit and aptitude.
In The Big Idea, readers will also discover numerous toolkits and resources they can use to develop packaging, create a web site, develop pricing or protect their ideas.
Whether readers have dreamed of starting their own business or are looking for new ways to elevate an existing business, The Big Idea will help them chart their own entrepreneurial path to success. A delight to read, The Big Idea provides tips, advice and inspiration to make it an essential entrepreneur resource.
The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the AHA Moment to Your First Million (ISBN: 978-1-4013-2321-9, 252 pages)
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